Cost Per Click (CPC) | Image source: Skills upgrader

How should you calculate the Cost Per Click (CPC)?

What are the methods for calculating click-through cost (CPC)? The Cost Per Click (CPC) determines how much advertisers pay for ads they place on websites or social media based on how many clicks the ad receives. Marketers should consider CPC since it measures the cost of paid advertising campaigns for brands. Marketers should strive to …

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Marketing Agency | Image source : Assest Digi

Digital Marketing Agency: Making Marketing on Digital Media Easy

We make marketing on digital media easy with our digital marketing agency More than half of the world currently accesses social media through various platforms, making social media an integral part of human life that influences almost all the decisions that people make. Businesses must embrace digital marketing as a must-have to succeed by being …

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The Best Ultimate Guide to Video Marketing 2023

Video Marketing: How to Get Started In your case, you’re here because you understand the importance of video marketing. In today’s world of live streaming, 360-degree video, augmented reality, and more, brands cannot get by with written content and images alone — that is uninteresting and unengaging for consumers. Brands everywhere are realizing the value …

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How to do Big Data Analysis in 2023

As a result of obstacles like rapidly changing markets, economic uncertainty, shifting political landscapes, finicky consumer attitudes, and global pandemics, businesses today have slimmer margins for error. It is possible for companies that wish to stay in business and prosper if they make smart decisions while answering the question: “What is data analysis?” And how …

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CRO

What Is Conversion Rate Optimization (CRO)? 2023

In any successful digital marketing strategy, conversion rate optimization (CRO) is critical to increasing the percentage of visitors who convert (take action) on your website. By doing so, you will essentially be encouraging more of your website visitors to become engaged followers and purchasers. The benefits of conversion rate optimization can make it worthwhile to …

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