In today's world of live streaming, 360-degree video, augmented reality, and more, brands cannot get by with written content and images

In today's world of live streaming, 360-degree video, augmented reality, and more, brands cannot get by with written content and images

He or she is researching, asking for recommendations, watching product reviews, and trying to find a cost-effective solution.

n awareness stage video will be useful if you're trying to attract new customers to your brand. A consideration stage video will be helpful if you're trying to engage your audience

Your buyer persona will let you know exactly who your target audience is. To finalize your audience strategy, make sure you know the following:

Your story should also evoke an emotion in the viewer as you craft it. Think about what emotion you want your viewers to feel after watching your video

Some videos and features might cost more than others, as well, so do your research before deciding what type of video you want and how to create it